Because whilst it is nice to have a colorful logo, it is important to remember one thing, if it doesn’t look good in white and black then there is no point in having it. You may be thinking you don’t want it in white and black and you probably won’t the majority of the time, but think about the times you need to fax or photocopy something with your logo on. If people can’t see your logo they aren’t going to think too highly of you.
A logo may be a little factor but if you make it memorable in a customer’s mind, this is you that will stick in their thoughts when they’re searching for your product/ service and certainly not your competitors, thus how perform you ensure you get the right one for your company?
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You may be thinking you don’t want it in white and black and you probably won’t the majority of the time, but think about the times you need to fax or photocopy something with your logo on. If people can’t see your logo they aren’t going to think too highly of you.
We think that there are four primary questions you must ask yourself when thinking about design, to ensure you get the right logo for you?
Is the logo design you’re considering distinctive enough?
Is it right for your company?
Is the message your logo is trying to portray clear?
Is it too “funky”? – Will it be outdated by next year?
Alongside it is important to think where you want this logo. If the logo is only going to be seen on the internet you have more freedom with effects and colours such as bevelled edges and drop shadows, however once you want it put on paper, then the issue arises, firstly of whether it is reproducible on paper and secondly if it is how much it will cost.
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The best way to ensure this is make sure you get a designer who will provides you with a CMYK version and/ or a spot/ Pantone colour version. CMYK means that the design is broken down into four standard colours – Cyan, Magenta, Yellow and Black, Pantone is where the design is broken down into three colours or less.